In a competitive retail environment, even the smallest details can have a big impact on customers' perception of the brand. One such detail is the use of hangers with logo in the store. They are far from just functional objects – branded clothes hangers act as discreet but effective tools for visual branding in storeThey not only keep track of the clothes, but also carry the store's identity on each clothing rack, which can influence how customers perceive the brand's quality and exclusivity as soon as they enter.

Consistent branding and a strong brand identity

Consistent branding across all touchpoints reinforces brand identity. Having a visible logo on every hanger creates a cohesive look that customers associate with professionalism and quality. In fact, one study found that consistent branding can increase revenue by up to 23% [source] – because customers trust brands that pay attention to detail. Branded hangers ensures that your logo is seen everywhere in the store, which continuously builds recognition and makes it easier for customers to remember the brand.

Advantages of hangers with logo

• Recognition: A hanger with a logo immediately reminds customers of the brand and reinforces recognition every time they browse through the clothes.
• Credibility: Attention to detail – like using branded hangers – signals that the company cares about quality and consistency. This professional impression can increase customer trust.
• Exclusive expression: Custom-made hangers give the store a more exclusive atmosphere. Customers often associate branded store fixtures with luxury brands, which increases the perceived value of the goods.

Improving the customer experience in retail

In addition to branding, these details also enhance customer experience in retail. When every element – down to the hangers – reflects the brand’s story, customers have a more immersive experience. A great customer experience makes customers spend more – a full 86% of consumers are willing to pay extra for a great experience [source].

When you see a clothes rack filled with items on attractive hangers with the store's logo, it creates a sense of trust and makes it more inviting to explore the items.

Strengthen your brand with Hang On

In the fashion and retail industry, visual branding in the store a crucial part of engaging customers and building loyalty. Even a logo on a hanger can make a store more memorable and strengthen its brand identity.

Hang On offers custom-made logo hangers that make it easy for stores to implement their own branded clothes hangersBy investing in such details, brands signal consistency, quality, and exclusivity – traits that help win customer trust and create the framework for a premium shopping experience.