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Shop-in-Shop

Flexible solutions for brands that share space - and still want to stand out clearly and recognizable.

Shop-in-shop solutions – when brands share space

What characterizes a shop-in-shop setup?

Shop-in-shop is used by brands and stores that want to be present in existing retail environments – often in limited space and for a temporary period. The solution must work in harmony with the surroundings, while ensuring a clear and recognizable expression of the brand.
This places special demands on fixtures and fittings, which must be adaptable to different locations without changing the visual identity.

Typical challenges in shop-in-shop

In practice, many are faced with:

  • Limited space and fixed framework</l
  • Frequent collection and campaign changes
  • Need for consistent presentation across locations
  • Furniture that needs to be reusable and moveable</
  • Quick setup without complex solutions
A shop-in-shop solution must therefore be flexible in use – but consistent in expression.
Shopping mall with shop-in-shop stores and glass architecture, illustrating professional retail environments for B2B

Solutions with a focus on brand identity

At Hang On, we help brands and stores create a consistent and recognizable expression in shop-in-shop solutions and other retail environments where inventory must function across locations and collections. Our solutions are based on the hanger as an active element in the presentation – not just as a functional hanger, but as part of the brand's visual identity.

Custom designed hangers with logo
Hangers can be designed from scratch, so that the shape, material and finish match both the collection and the brand. Logos can be integrated directly into the hanger, making it a natural part of the presentation without affecting the clothes. This provides a consistent look, even when collections change or the solution is repeated in new locations. Materials can be chosen as needed, including FSC-certified wood.

Logo blocks as flexible branding
Logo blocks are a flexible alternative or supplement to logos on the hanger itself. They bring branding together in one place and make it possible to maintain recognition, even in temporary setups or with frequent campaign changes. The solution can be easily adjusted when the expression or collection changes, without having to replace the hanger.
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Furniture used in shop-in-shop solutions

Illustration of professional clothes hanger for store and showroom, used in shop-in-shop solution

Hangers

In shop-in-shop solutions, hangers play a greater role than in traditional stores. They help create a uniform look and a calm presentation – even when the surroundings vary from location to location.
  • Designing hangers from scratch</li
  • Uniform suspension across locations</li
  • Logo integrated directly into the hanger
The hangers thus become an integrated part of the brand's overall visual identity.
See hanger solutions
Neutral logo block for shop-in-shop solution, used as a professional branding element in a retail environment

logo blocks

Logo blocks make it possible to add branding directly to the hanger – without affecting the garment. This is particularly relevant in shop-in-shop solutions where temporary setups and changing locations are involved.
  • Branding without printing on the clothing</li
  • Consistent visual identity across stores</li
  • Easy replacement when changing campaigns or collections
Logo blocks maintain brand identity even when the setting changes.
See logo block solutions
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