What characterizes retail in shopping centers?<p<bStores in shopping malls are part of a shared retail environment where many brands share the customer's attention. This means that even small details in the presentation can have a big impact on how the store is experienced.
At the same time, many brands operate with multiple stores in different centers, where store size and layout vary, but where the expression must still be recognizable to the customer.
Typical challenges for stores in shopping centers - Many brands gathered in the same environment with high visual competition</l
- Fixed frames for facade, suspension and interior design
- Need for consistent brand expression across multiple shopping centers
- Changing collections where the hangers must be reusable</